Recruitment Specialist at Job Matchmakers
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Executive - Digital Marketing (1-2 yrs)
Job Description:
We are seeking a dynamic and creative Digital Marketing Executive to join our team. The ideal candidate will have 1-2 years of experience in digital marketing, with a passion for education and helping students succeed in their academic endeavors.
Responsibilities:
1. Develop and implement digital marketing campaigns to promote our services and reach our target audience effectively.
2. Manage social media accounts, including content creation, posting, and engagement strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
3. Create compelling and relevant content for our website, blog, and other digital channels to increase traffic and engagement.
4. Conduct keyword research and optimize content for search engine visibility (SEO) to improve organic search rankings and drive traffic to our website.
5. Monitor and analyze digital marketing performance metrics using tools such as Google Analytics, Facebook Insights, and others to track campaign effectiveness and identify areas for improvement.
6. Stay updated on the latest trends and best practices in digital marketing and implement innovative strategies to enhance our online presence and brand awareness.
Requirements:
1. Bachelor's degree in Marketing, Communications, or related field.
2. Proven experience in digital marketing with a focus on social media management, content creation, SEO, and email marketing.
3. Familiarity with digital marketing tools and platforms, including but not limited to Google Analytics, Facebook Business Manager, Hootsuite, SEMrush, and Mailchimp.
4. Strong written and verbal communication skills with the ability to create engaging content for different digital channels.
5. Excellent analytical skills and attention to detail with the ability to interpret data and draw actionable insights.
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