HR at Process Master
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Executive - Digital Marketing (1-2 yrs)
- Developing, planning, and implementing digital marketing strategies
- Report on all digital marketing campaigns' performance across advertising platforms and measure ROI and KPIs.
- Planning and managing budgets for digital marketing
- SEO and Google Analytics can both be used to improve and manage online content
- Creating an inbound marketing strategy
- Collaborate with content writers and designers to improve the users' ad experience.
- Monitoring the competition and making suggestions for improvement
- Contributing towards the development of policies to build a lasting digital partnership with consumers.
- Providing inventive designs for content marketing.
- Using web analytics tools such as Google Analytics or WebTrends to track campaign performance.)
- Managing social media and updates
- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company brand awareness.
- Actively involved in SEO, SMO, and SMM efforts (keyword, image optimization, etc.).
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Acquire insight into online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
Requirements :
- BE, BTech, BBA, B.com, M.Com, MCA, MBA (any stream)
- Experience with SEO and SEM.
- Experience with LinkedIn ads, Google ads, and Email marketing.
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Excellent writing, verbal, and collaboration skills.
- Experience in B2B marketing is a must.
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