Company: Grip Invest (https://www.gripinvest.in/)

Designation: Digital Marketing Executive / Performance Marketing Executive

Role: Managing the execution & optimization of all paid campaigns

Location: Flexible - Work from home or office (Gurgaon)

Salaries: 4-6 LPA

Who We Are : 

- Grip Invest is building a new category of investment options for the new-age of Indians. The startup is a new-age investment platform which aims to democratise investment opportunities and help individuals who are struggling to find new methods of investment and help them grow their wealth.

- Started in June- 20, Grip has seen 35% month-on-month growth to become one of India's fastest-growing destinations for alternative investments! Grip has facilitated the leasing of assets worth more than - 100 crores while accelerating the growth of companies such as Furlenco, Vogo Automotive Pvt. Ltd., FabAlley, and Blue Tokai Coffee Roasters.

In a first, the investment-tech startup Grip Invest turned users into shareholders; raised $1M!

Benefits & Perks of working with us

- Remote working, work from anywhere

- ESOPs (depending upon candidate to candidate)

- WFH allowance

- Health benefits

- High focus on Learning & Development and monetary support for relevant upskilling

- Young and fast-growing company with a healthy work-life balance

Job Overview: 

We're looking for a Digital Marketing Ninja with a major focus on paid campaigns. In this role, you will plan, set up & execute the paid campaigns to increase pipeline velocity.

What You'll Do : 

- Execution of all the paid campaigns from scratch and find new ways to generate leads at a competitive CAC.

- Optimize account & campaign performance through detailed analytics, and experimentation

- Perform keyword research & competitor analysis.

- Ensure high correlation between keywords, ad content, and landing page content.

- Perform a/b & multivariate testing to optimize the performance of Google Ads, Facebook & LinkedIn Campaigns.

- Use analytics tools like Google Analytics, Hotjar, etc to capture key site performance metrics to measure, test, and improve paid campaign performance

- Produce reports & analyze both qualitative & quantitative PPC & Facebook campaign performance for continued optimization efforts

Your Superpowers : 

- Minimum 1-2 years of marketing experience with a focus on driving execution of lead generation for net new prospects.

- Agency or B2C experience is a plus

- Data analysis & metrics-driven

- Knowledge of using tools such as Google Ads Editor, SERush/Ahrefs, paid campaign reports, Google Analytics, CRMs

- Up to date with the latest trends in PPC/SEM & Social Media Marketing.

- Must have expert-level knowledge of Google & Social Media Ads

To take your candidature forward

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