Proprietor at Satya Suma Marketers
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Executive - Digital Marketing (0-10 yrs)
1. Strategy Development :
- Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Designing, building, and maintaining a company's social media presence.
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
2. Content Creation :
- Creating engaging and high-quality content for the company's website, blog, social media, and email campaigns.
- Collaborating with designers to improve user experience.
3. SEO and SEM :
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Implementing and managing on-site and off-site SEO strategies.
- Executing paid search campaigns on platforms like Google Ads.
4. Data Analysis :
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Using data to track and measure performance and make data-driven decisions to improve marketing efforts.
5. Collaboration and Communication :
- Working with internal teams to create landing pages and optimize user experience.
- Collaborating with agencies and other vendor partners.
- Managing and improving online content, considering SEO and Google Analytics.
6. Customer Relationship Management (CRM) :
- Managing email and social media marketing campaigns.
- Segmenting customer lists to target personalized marketing messages.
7. Budget Management :
- Managing the digital marketing budget and ensuring that all campaigns are delivered within budget.
8. Stay Updated :
- Staying abreast of industry trends and best practices in digital marketing, technology, and advertising.
