Recruitment - Executive at CA Firm
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Executive - Digital Marketing (0-1 yrs)
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-- -vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
- A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.
- Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects. Google certification is a helpful add-on, as is a good understanding of marketing automation tools and software.
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