Founder at Siddhi - The Mindshare Company
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Executive - Demand Generation (1-4 yrs)
- Design and execute marketing programs to engage and influence clients- target markets.
- Use marketing automation platforms (HubSpot/Pardot/etc.) to optimize our clients- lead generation & lead nurturing processes through email campaigns, content marketing, paid media and social media channels.
- Help to develop and manage rich content that attracts a qualified audience to our clients- owned properties. This may include blogs, whitepapers, eBooks, reports, webinars, infographics, etc.
- Convert targeted prospects through calls-to-action, landing pages, and content offers.
- Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels, using a variety of tools Google Analytics, AdWords, Keyword Planner, SEM Rush, and Cision.
- Develop, maintain and execute demand generation plans aligned with business goals.
- Develop a deep understanding of customers, products and the buyer's journey.
- Work closely with other departments to build cross-functional cohesion.
- Present to upper management to get buy-in and secure budgets, as well as report results.
- Create personas tied to specific customer needs and preferences.
- Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy.
- Ensure that content reaches the right part of the sales funnel at the right time.
- Collaborate with sales and marketing to build programs that support sales enablement.
- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
- Measure, analyze, and report campaign performance.
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