Talent Acquisition at Qrata
Views:63 Applications:20 Rec. Actions:Recruiter Actions:0
Executive - Customer Retention Marketing - Retail/eCommerce (0-1 yrs)
Executive - Customer Retention Marketing
Responsibilities :
CRM :
- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
- Pilot new campaigns that drive increased engagement and revenue
- Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
- Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
- Manage the distribution and presentation of CRM reporting and status to executive stakeholders
Digital Activation / DMP :
- Develop audience segments by applying CRM learnings
- Create test and learn approach to optimize performance and develop insights on best practices
- Provide support in measurement and analysis of precision media campaigns
Qualifications :
- 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry
- Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data
- Proven experience driving large scale customer acquisition programs through direct response and also branded experiences
- Proven record of partnering cross functionally to create personalized customer experiences
- Exposure to data-driven media strategies, programmatic media, and multi-channel CRM programs
- Brings a consumer centric mindset to all projects
- Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decision
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
