Job description :

- Lenskart being an omnichannel direct to consumer retail brand provides a unique ecosystem of a full spectrum of new age marketing use cases which a very few companies in the world provide. This creates a unique challenge and opportunity for professionals to learn and contribute, at the same time solve a 2 billion+ problem.

- Our Marketing team is a key growth & central function in Lenskart to drive the company's customer experience vision. We work in a cross-functional role with several stakeholders. We are looking for a Senior Campaign Executive to join their Retention Marketing team.

In this role you will :

- Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting.

- CRM Channel campaign planning for - Email, WhatsApp, SMS, Browser Notifications

- Track end to end communication performance for all channels, attribute it to business KPIs and draw revenue impacting conclusions

- To create and track distinct Customer/ Lead cohorts to run high-quality drip campaigns to achieve the OKR defined revenue target.

- Manage and fill the routine CRM campaign tracker to continuously monitor the progress against the defined OKR

- Co-ordinate with product, brand and technology teams for content.

- Most important, passion for driving growth and extraordinary customer experience with strong communication and positive mindset.

Job requirements :

- The Ideal candidate must have the following skills

- In-depth knowledge of CRM tools like MoEngage, Clevertap, WebEngage, Braze etc.

- Strong campaign execution on any two: Email, Push notifications, Whatsapp, SMS

- Strong data driven approach for campaign management with focus on ROI and performance.

- Basic knowledge of web analytics tools Google Analytics, Omniture

- Exposure to any BI and data visualization tools is a strong plus

- Strong problem solving and analytical skills

- Knowledge of project management is a strong plus

- Basic understanding of email campaign planning and execution

- Strong understanding of customer data and use segmentation, attribution technique to do intelligent tar-getting.

- Flexible, creative, and a self-starter who will roll up their sleeves and get the job done in a fast-paced environment

- Basic knowledge of Marketing Analytics

- Ability to analyze data to derive meaningful insights

Experience : Minimum of 2 - 5 years experience in a high growth retail, internet, e-commerce company role to drive acquisition, retention or engagement through different channel

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