Executive - Corporate Public Relation - Food & Retail (3-7 yrs)
- Plan, implement and manage public relations strategies
- Organize and manage various Public Relations activities
- Measure performance of each activity and event
- Determine KPIs for PR
- Measure and produce reports on PR KPIs and each PR campaign
- use different channels to optimize campaign's reach and success
- Work with marketing team to ensure match with the corporate brand
- Arrange and coordinate interviews with spokespeople and media
- Research and gather opportunities for sponsorships
- Build and maintain relationships with journalists, influencers and politicians
- Stay up to date with PR and industry trends and best practices
- Conceptualize and execute CSR programs
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