Executive - Channel Sales - FMCG (5-10 yrs)
Sales Executive - GT
Reporting - Area Sales Manager
Job Responsibility :
- Handling distributors and team of DSR
- Handling huge turnover .
- Achieving targets on monthly basis.
- Identifying and networking with financially strong and reliable distributors, resulting in increased market penetration & improved market share.
- Minimizing expires in the market.
- Ensuring proper ROI to business partners.
- Timely competitor analysis and taking action by escalating the competition action.
- Ensure achievement of monthly, quarterly and annual agreed Sales targets within laid down business terms for all brands.
- Sales target setting and monitoring for Distributors, at a beat level
- Monitor Actual Sales and mid course corrections and inputs to reduce variance against expectations
- Sales projection for distribution business
Area & Business Planning :
- Identify potential towns & appoint distributors in line with business strategy
- Plan & allocate ISR's basis market potential
- Formulate & execute the secondary sales plan - Area wise, distributor wise, Brand wise, SKU wise
Distribution Management :
- Ensuring quality of market coverage through effective use of PSR and distribution network
- Develop and ensure implementation of Distribution plan across distributor territories
- Ensure category availability, visibility & freshness (Stock rotation)
- Formulate and ensure implementation of trade & consumer promotion plans
- Support micro marketing/ customer activation initiatives planned for the area.
- Competition tracking & providing inputs to the ASM
People management and development :
- Enhance PSR effectiveness through training & coaching
- Management of ISR, PSR working (PJP, Itinerary, expenses etc)
- Periodic review of ISR, PSR performance and feedback
Reporting :
- Daily activity report
- reports on area performance- Rural Pivot
- Retail Audit & Retail Universe update
- Other relevant forms
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