Description

About the Company

Perfora is a unique and innovative digital-first brand that is disrupting the oral care category. Launched in August 2021, the brand has grown 25 times in scale over the last 12 months.

Perfora is building holistic oral care solutions to elevate everyday oral care for Indian consumers. We are seeking an experienced New Product Development Manager to join our team in creating and launching new products. As a New Product Development Manager, you will be responsible for overseeing the entire product development process, from ideation to launch, and ensuring that all products meet customer needs and expectations. Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than 10+ years of experience across consumer internet and consumer brands.

Key Responsibilities:

- Create comprehensive alliance strategies for each channel, including dental, corporate gifting, and HoReCa.

- Define goals, objectives, and key performance indicators (KPIs) for each channel.

- Identify and target potential partners within the dental industry, corporate gifting companies, and HoReCa establishments.

- Build and nurture relationships with key stakeholders in each channel.

- Assess product-market fit within each channel and adapt strategies accordingly.

- Collaborate with cross-functional teams to ensure product alignment with partner needs.

- Maintain a detailed database of channel partners, including contact information and performance metrics.

- Monitor and track sales driven through partners to ensure targets are met.

- Ensure timely receipt of payments and commissions from channel partners.

- Collaborate with finance and operations teams to streamline payment processes.

- Work closely with the marketing team to develop channel-specific marketing and promotional materials.

- Coordinate marketing efforts to maximize visibility and sales within each channel.

- Gather feedback from partners and end customers to identify opportunities for improvement.

- Provide recommendations for enhancing product offerings and partnership strategies.

Qualifications

- Bachelor's degree in business, marketing, or a related field.

- Proven experience in B2B sales and alliance management, preferably across multiple channels.

- Excellent communication and interpersonal skills.

- Ability to build and maintain relationships with key stakeholders in diverse sectors.

- Demonstrated ability to meet and exceed sales targets.

- Strong organizational and project management skills.

- Experience in team management and leadership.

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