HR Consultant at ClouDesign
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Executive - Business Development - Marketing - IT (0-2 yrs)
If you live and breathe marketing, we need to talk. We- re looking for a flexible and versatile marketeer who will be responsible for the growth of our inbound sales channels.
Responsibilities:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Be in charge of marketing budget and allocate/invest funds wisely.
- Measure and report performance of marketing campaigns, gain insight and assess against goals.
Required Experience and Knowledge :
- BS/MS degree in marketing or a related field.
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures - with spreadsheets.
- Good taste, a sense of aesthetics and a love for great copy and witty communications.
- Up-to-date with the latest trends and best practices in online marketing and measurement
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