Talent Acquisition Team at Careerz Inn
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Executive - BTL Marketing - Automobile (1-8 yrs)
We are hiring for the role of Marketing Executive - BTL (Automobile Brand).
BRIEF:
Gender: Males only
Job Location: Raipur
Experience Required: Min. 1 year (BTL Marketing)
Age Limit: up to 30 years
Salary Offered: 3 Lacs - 4 Lacs per Annum
KEY RESPONSIBILITIES:
- The incumbent will be responsible for developing and rolling out end to end marketing calendar for the product / product ranges and work with the agency team to conceptualize and successfully implement the branding activity including creative work, media, advertising and communication plans for BTL activities.
JOB RESPONSIBILITIES:
- Evolve, implement and monitor the marketing plan in the short term and long term for product/ product ranges within budgets enhancing productivity.
- Identified in marketing plan (state wise & product brand wise) taking part responsibility for volumes & market share.
- Ensure all BTL led market interventions as per corporate branding policy networking with the agency, sales, CC and product development.
- Conceptualize and implement launch & other programs including EMPs.
- Measure ROI of all BTL campaigns and recommend corrective actions for higher impact and reducing cost per enquiry & work to improve PVPL spend productivity & impact.
- Monitor enquiry generation and further sales conversion of all BTL campaigns
- Initiate & ensuring the PR activities pertaining to new product launch, and ongoing campaign in coordination with the PR agency.
- Monitor competition campaigns / SOV and monitor FAN process and timelines Ensure coordination of all creative development for outdoor, CI, collaterals including POP.
- Planning, Evaluating, agency management, Execution and Analysis of media campaigns
- Create a digital marketing platform including ideation and planning.
- Monitor the search engine and ensure its optimization coordinating website data up gradation & management.
- Map website enquiries and share with field team for necessary action.
Use digital space for e mailers, ensuring traffic spikes and monitor hits & conversions.
- Manage new product launches on the digital platform, website up gradation & management including existing website.
- Planning, Evaluating, and Analysis of current marketing campaign.
- The most likely profile would be a professional with experience of overall marketing role which includes Road campaigns/Events/BTL activities, ideally in a related industry.
Please contact us in case of any query.
Contact Numbers: 9285100243 / 0788-4901008
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