HR Manager at Right Brain Recruitment
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Executive - Brand & Communications (3-6 yrs)
Responsibilities :
Brand Strategy and Planning : Develop and implement comprehensive brand strategies to promote IIFL Finance's image and values, in line with the company's overall marketing objectives.
Marketing Campaigns : Collaborate with internal stakeholders, such as sales, product, and operations teams to create impactful and innovative marketing campaigns that resonate with the target audience and reinforce the brand message.
Brand Identity : Oversee the maintenance and consistency of the brand identity across all marketing collaterals, communication materials, and digital platforms.
Market Research : Conduct market research and competitor analysis to gain insights into consumer preferences, market trends, and identify areas for brand improvement.
Digital Marketing : Leverage digital marketing platforms, including social media, email marketing, and online advertising, to increase brand awareness and engagement.
Content Development : Work on developing compelling and relevant content that aligns with the brand's tone, values, and objectives.
Brand Performance Measurement : Monitor and analyze key brand performance metrics, report on brand KPIs, and propose adjustments to enhance brand performance.
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