CEO at Talent Anchor
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Executive - B2C/Channel Sales - FMCG (5-10 yrs)
Sales experience in B2C, Channel Sales from Paints / FMCG /Chemicals / PetroChemical / Plastic / Rubber Planning
- Resource allocation, PJP of subordinates
- Primary customer targets, town/district/zone targets, secondary targets
- Demand Generation Activation plan
- Setting up of objectives and beat plan formulation of other frontline manpower like CCS etc ..
- New town/customer/business/product development
- Suggestions for relevant secondary schemes and localized market development plans
- Supervision and Monitoring
- Tracking primary/secondary sale achievements against plan
- Monitoring daily and monthly reports of subordinates including CCS
- Tracking van sale performance, regular weeding out of suboptimal routes
- Tracking progress of new town/customer/product plan
- Tracking progress on DG activation plans
- Communication/Facilitator
- Trade promotion communication to team and trade
- Scheme settlements with customers
- Customer query handling and closure
- Closing customer/product complaints
- Imparting relevant technical information on products to trade/team
- Link between the branch and front line sales team
- On field working
- Minimum 15 days working in market
- Imparting on the job training to subordinates - customer handling, product information
Market Intelligence - information on key trends, emerging opportunities, competition strategy and pricing
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