1. Responsible for the Corporate Marketing Plans by adapting them to suit local market needs.

2. Responsible to Conceptualize and execute specific promotions programmes.

3. Responsible to boost occupancies and price realization at multiplex.

4. Responsible to conceive and orchestrate large promotional initiatives and plans such as campaigns.

5. Responsible to develop the entire logistical planning of a promotion.

6. Responsible to ensure operations associates and team leaders are trained to each promotion.

7. Responsible to bring in sponsorship for all major events and promotions.

8. Responsible to compile and analyze the impact of promotional activity.

9. Responsible to plan and supervise local marketing activity.

10. Responsible to be a key contact with movie studios and marketing partner for specific multiplex.

11. Responsible for generating, maintaining and renewal of non ticket revenue and concession revenue using local marketing partners, institutional sales and advertising revenues.

12. Responsible to identify and develop new sources from marketing partners.

13. Responsible to establish performance benchmarks for the unit.

14. Responsible to track day wise revenue, occupancy and customer service to establish performance bench marks.

15. Responsible to monitor and control customer service loyalty program, and CRM activity at multiplex.

16. Responsible to organize guided tours for special interest groups and VIP guest, and special request from VIP.

17. Responsible to take feedback for the call center on a weekly basis and communicate the same to the unit head and the regional resources.

18. Responsible to create all in house graphics and advertising, which is planned to boost unit level occupancies over a short period these include: Visual Merchandising, Promotional Signages, Customer Response Cards, Tent Card for short term concessions promos, etc

19. Responsible to track competition on the following parameter. Customer profile average spend SWOT.

20. Responsible to draw up plans to track changes in the environment and market needs.

21. Responsible to use the plans to exploit the changes to generate business.

22. Responsible to execute advertising created from corporate office for outdoor, Local Press and Radio, and Direct Mail programs.

23. Responsible to maintain high visibility for theater at all key Youth Potential Venues like colleges, partner establishments and important residential areas

24. Responsible to develop strong local alliances with Corporate Partners that have upscale customers who can be converted into multiplex Patrons.

25. Responsible to work in conjunction with Central Marketing in the elaboration of various promotional strategies and plans.

26. Responsible to conduct local market research and Provide market analysis and forecasts.

27. Responsible to establish multiplex as a credible brand in the cinema exhibition space through the media

28. Responsible to draft & edit all media material for multiplex e.g. Press releases, profiles, fact sheets, backgrounders, newsletters

29. Responsible for crisis management with external agencies.

30. Responsible to organize press meets.

31. Responsible to handle media for star visits & other events

32. Responsible to track and analyse coverage of multiplex and its competitors

33. responsible to be in constant touch with media and explore opportunities to feature multiplex

34. Responsible to profile multiplex management in the media

35. Responsible to publicize promotions at multiplex

36. Responsible to establish other communications platforms like the multiplex newsletter/website

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