Senior Talent Acquisition Specialist at Space O Technology
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Executive - App Store Optimization (5-10 yrs)
Job Description:
The ASO Executive will be responsible for optimizing mobile apps for both Apple Store and Google Play store to increase visibility and drive downloads. The individual will work to improve the app's ranking in the app store search results, increase the number of organic downloads, increase the revenue of the app, and improve user engagement.
Key Responsibilities:
- Conduct keyword research to identify relevant keywords and phrases for the app on both Apple Store and Google Play store
- Optimize app title, description, and metadata for both stores to improve visibility in the app store search results
- Monitor and analyze app store ranking and performance data on both stores
- Develop and implement strategies to improve app store rankings and downloads on both stores
- Collaborate with the marketing team to develop and execute ASO campaigns on both stores
- Stay up-to-date with the latest app store optimization trends and best practices for both stores
Qualifications:
- 5+ years of experience in app store optimization
- Strong understanding of app store algorithms and ranking factors for both stores
- Experience with keyword research and optimization for both stores
- Experience with app store analytics tools for both stores
- Excellent communication and project management skills
- Ability to work well in a team environment
- Strong attention to detail and ability to identify and solve problems
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