- Ewaycorp is a global digital solution company, a unique powerhouse of creative & digital experts with a passion for clever things.

- We are looking for a skilled Digital Marketing Executive - PPC for the India region.

Key Responsibilities :

- Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns

- User Behavior Tracking using tools such as Google Tag Manager, SEMrush, Google search console, Google data studio.

- Knowledge of Google analytics(GA4),Google Keyword Planner/SpyFu/SEMrush Keyword research tools.

- Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).

- Create landing pages for capturing leads or goal conversion.

- Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.

- Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns & to identify relevant and strong keyword searches to optimize campaign success.

- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

- Creating targeted campaigns including writing required copy and testing landing pages.

- Working with relevant internal and external stakeholders to create copy and other creative content.

- Provide regular reports on performance metrics and market related insights.

- Analyze, monitor and report on ROI for all PPC campaigns.

- Analyze, monitor and report on competitors PPC campaigns including keywords being targeted.

- Manage and monitor spend to ensure it is in line with the assigned budget.

- Keep up to date with market and technology related developments.

Requirements :

- 2+ years relevant experience in PPC Advertising

- Demonstrable experience in- Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns

- Hands on knowledge of remarketing campaigns.

- Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)

- Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns

- Certification (Google AdWords, Facebook Ads) if any will be an added advantage.

Benefits :

- Training and Certification

- Medical Insurance for self, spouse, children.

- Weekends off

- Flexible Public Holidays

- Leaves and holidays

- Loyalty bonus

- All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.

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