15/07
Dhara Vyas
Talent Acquisition at EVC Ventures
Talent Acquisition at EVC Ventures
Views:38 Applications:13 Rec. Actions:Recruiter Actions:0
EVC Ventures - Manager - Marketing Campaign (7-8 yrs)
- Marketing Campaign Manager
Product Marketing Manager Skills and Qualifications :
- Foundational marketing and campaign management experience (HubSpot experience is a plus)
- Experience : 7 - 8 years
- Strong organizational and communication skills
- The ability to analyze relevant information and make informed decisions
- The ability to prioritize tasks and responsibilities across projects
Key Responsibilities :
1. Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
2. Use Marketing Automation and email nurturing to engage and convert prospects and customers across the buyer's journey.
3. Ensure campaign implementation follows organizational guidelines.
4. Provide and analyze ongoing reporting, campaign insights, and pacing towards goals to stakeholders.
5. Copywriting for different collateral types and audiences to include content such as case studies, videos, website copy, and blog posts.
6. Build on product messaging that sets products apart from others in the market to give them a unique selling point.
7. Maintain the website updated with news and PRs about new products, offerings, events, wins, etc.
8. Drive traffic and engagement that translates to sales and brand promotion.
9. Obtain insights into customers- usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data.
10. Market research on products, competitors, and prospective clients.
11. Effective utilization of Free/Paid/Organic/Inorganic channels for advertising to bring traffic to the website and generate sales leads.
12. Doing keyword research to support Implementing SEO best practices.
13. Designing and implementing creative marketing strategies to disseminate content.
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