Company: AmyGB.ai

Reporting to - Co Founder & CMO

- AmyGB is an AI startup based in Mumbai & Bangalore, founded by Gaurav Bali in 2017, with a vision to unleash an organisation's potential by bringing world class AI-based solutions, using research in deep learning for unstructured text and vision, irrespective of the function or the industry. With the ultimate objective of empowering organisations to be able to - Do More with Less- AmyGB enforces Deep Leaning through unstructured text & vision. The company was launched with a vision to bring world class - Deep Learning- solutions with best in class accuracy to enable organisations enhance their productivity, efficiency & quality.

- With patent pending products powered by Deep Learning, AmyGB's core engine - ERA 24x7 is capable of processing any unstructured data such as emails, messages or document attachments and combine it with intelligence received from databases in order to provide highly accurate resolutions to customers within minutes. ERA 24x7 guarantees transformation in your customer experience journey ensuring brand loyalty and customer retention.

- A pioneer in the customer experience offerings with end-to end email automation domain with an accuracy above 85% on Day 1 of implementation, AmyGB has already become the biggest implementer of AI based email service platform in India within a year of product launch. ERA 24x7 consists of three products - MailERA 2.0, Assisted Closure and VisionERA.

Years of experience: 2 - 5 years

CTC Bracket - 4,00,000 -9,00,000 P.A

Digital Marketing Manager

- Creating Digital Marketing Strategies to optimize online traffic to the company's website

- Tracking the conversion related percentages and numbers to make needed improvements

- Taking care of all Digital Marketing Components from SEO, SMM, SEM to content marketing and SEO Copywriting.

- Creating effective SMM strategies to create a brand awareness in different social media channels

- Ensuring better user experience on the company's website including responsive design, engaging content and usability

- Collecting and Evaluating customer feedback data to enhance the customer experience and optimize conversions

- Evaluating Digital Marketing strategies and success ratio of competitors for creating Digital Marketing plans to overtake them

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements : 

- Bachelor/Master's degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

- Designing, building, and maintaining our social media presence

- Contributing to marketing effectiveness by identifying short-term and long-range issues that must be addressed

- Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

- Identifying trends and insights, and optimizes spend and performance based on the insights

- Brainstorming new and creative growth strategies through digital marketing

- Planning, executing, and measuring experiments and conversion tests

- Collaborating with internal teams to create landing pages and optimize user experience

- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Identifying critical conversion points and drop off points and optimizes user funnels

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.