HR & Admin at Eunimart Multichannel Private Limited
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Eunimart - Associate - Marketing Communications (3-4 yrs)
Key Responsibilities :
- Responsible for writing creative, effective, and engaging original content in multiple formats including :
- Articles
- Website Pages
- Social Media
- Newsletters
- Emails
- Brochures & Decks
- Press Releases, etc.
- Develop content in alignment with Eunimart's brand strategy including brand positioning, differentiation, mission/vision, value proposition, etc.
- Plan and implement marketing approaches including targeting, personalization of messages and measurability; data analysis, customer profiling, and segmentation
- Research on industry-related topics (combining online sources, interviews, and studies)
- Proofread and edit articles for factual, grammatical accuracy, and plagiarism
- Responsible for distributing content through the appropriate channels
- Track metrics such as customer engagement and conversion rates to identify ways to improvise
- Analyse data and create reports on that analysis to deliver to management
- Create a revised communications strategy on a quarterly/semi-annual basis
Required Skills :
- Bachelor's Degree in English, Journalism, PR/Advertising or Mass Communication preferred
- At least 3-4 years experience in a similar role
- Proven experience creating targeted content is advantageous
- Strong knowledge of communication practices and techniques
- Outstanding written and verbal communication skills
- Must be able to multitask and work well under pressure
- Excellent organizational and leadership abilities
- Good creative skills
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