Senior HR at EsoTeky Solutions Pvt Ltd
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EsoTeky Solutions - Manager - Sales & Marketing/Lead Generation (8-10 yrs)
Please find below the details of a job opportunity with our esteem client, kindly revert with your updated resume and following details if interested to pursue this further.
Sales Manager - Lead Generation (Sales Manager, Generating Leads and taking care of sales for India / U.S)
Experience: 8 - 10 years
Mode of employment: Permanent
Work Location: Hyderabad
Essential:
- 8+ years of experience in tactical marketing experience for BI/Analytics businesses.
- Experience of doing hands - on SEO with optimal content, leading to qualified traffic, sustained high search engine rankings and qualified leads.
- Google Analytics expertise with ability to identify effective content and top visitor conversion channels and paths.
- Social media expert with end - to - end experience on social media campaigns.
- Experience with e - mail campaign tools like Active Campaign, Social media tools like Hootsuite.
- Experience with paid ad campaigns including Google Adwords, Facebook ads, LinkedIn ads.
- Experience in supporting event operations including booth design, event collaterals, emailers, social media coverage etc.
- Experience in supporting webinars with preferred past exposure to go to webinar.
- Ability to work together with product marketing teams and sales teams.
- Experience of managing and overseeing a team or vendor / external agency.
Desired Skills:
- Experience in content writing.
- Experience in programmatic advertising.
Roles & Responsibilities:
- Manage and execute activities defined as per marketing plan, track results and report specific areas of improvement.
- Monitor and co - ordinate across areas in marketing including paid ads, remarketing campaigns, e - mail campaigns, social media campaigns, search engine optimization, PR & publications.
- Debate on specific task execution approaches and provide alternative suggestions.
- Manage marketing leads data and take up initial qualification calls with leads.
- Follow - up on content calendar as per marketing plan and ensure timely publication for both in - house and outsourced content.
- Track web analytics and report on relative performance of channels and content.
- Drive operations for event and webinar support.
- Monitor and maintain websites and social assets on a regular basis.
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