TA at Eshopbox e-commerce pvt ltd.
Views:3 Applications:0 Rec. Actions:Recruiter Actions:0
Eshopbox - Manager - Performance Marketing (2-3 yrs)
Responsibilities:
- Develop and implement performance marketing strategies across various digital channels, including paid search, display advertising, social media advertising
- Conduct keyword research, ad copywriting, and campaign optimization to drive relevant traffic and improve conversion rates.
- Monitor and analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI, using relevant analytics tools.
- Identify trends, insights, and opportunities for improvement based on data analysis, and provide actionable recommendations to optimize campaign performance.
- Collaborate with the creative team to develop compelling ad creatives and landing page experiences that drive engagement and conversions.
- Stay updated with industry trends and emerging digital marketing technologies to ensure eShopBox remains at the forefront of performance marketing strategies.
- ConductA/Btesting and other experiments to continuously improve campaign performance and identify new growth opportunities.
- Manage relationships with external agencies, vendors, and partners to effectively execute marketing campaigns and achieve business objectives.
- Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing efforts with overall business goals.
