Duties & Responsibilities : 

- To respond to client briefs and input on a strategy that will best achieve the goals of the campaign. This involves identifying target audiences, reach, platforms, and distribution of budget.

- To set up campaigns across paid media channels such as Google Ads, Facebook, Twitter, Instagram, Linkedin, etc.

- Creating or suggesting ad copy and assets, and uploading to the various platforms

- Configure Google analytics goals to support conversion optimization

- Set-up Retargeting Pixels and Audience targeting across Paid Social & Paid Search platforms.

- Create and implement UTM tags to track campaign medium and source data

- Creating Google Analytics reports and Data Studio dashboards to effectively present client KPIs and targets

- Ensuring important detail is correct, such as budgets, audience targeting, campaign dates, and tracking

- To be vigilant, careful, and methodical when creating and going live with campaigns

- To manage campaigns on a day-to-day basis, and to keep on top of actions

- To analyze performance throughout the campaign, and suggest improvements and changes to help reach targets.

- Excellent writing, video, audio, and editing skills in English.

- Create social media content and research industry-related topics.

- Find and develop new ideas for website content and blogs.

- Write content for press releases and PR articles.

- Create innovation tutorial content for our product.

- Create marketing collaterals for the brand such as flyers, brochures, posters, etc

- Ability to work independently with little or no daily supervision

- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint

- Familiarity with each client's requirements and the company's brand image, products, and services

- Proven graphic designing experience

- A strong portfolio of illustrations or other graphics

- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)

- Design clear engaging graphic communications for web, mobile, and print - this includes direct mail pieces, brand promotional items, website, and social media graphics, posters, flyers, and other marketing materials

Client Relationship Management : 

- To communicate and support strategy and gain client approval on campaigns.

- To provide real-time reports into results against target KPIs, and to offer insights and advice on best achieving campaign goals.

- To ensure client expectations are met and targets are delivered within set timeframes.

Experience Required :

- Google Ads (Search, Display, and Retargeting)

- Facebook Ad Manager (including Instagram),

- Google Analytics

Additional Beneficial Experience :

- Google Video & Shopping Advertising

- Twitter Advertising

- Linkedin Ads

- Data Studio

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