Error Tech - Executive - Digital Marketing (0-1 yrs)
Key Responsibilities :
1) Campaign Development & Execution :
- Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and PPC.
- Develop and manage marketing strategies to align with business objectives.
2) Social Media Management :
- Create and manage social media content calendars.
- Monitor and analyze performance metrics on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
3) Search Engine Optimization (SEO) & Paid Advertising :
- Conduct keyword research and implement on-page and off-page SEO best practices.
- Manage Google Ads campaigns and other paid advertising platforms to maximize ROI.
4) Content Strategy :
- Collaborate with content creators to produce high-quality content (blogs, videos, infographics).
- Ensure content aligns with brand voice and marketing goals.
5) Data Analysis & Reporting :
- Track and measure the performance of all digital campaigns using analytics tools (Google Analytics, HubSpot, etc.).
- Provide actionable insights and optimize campaigns based on data.
6) Email & CRM Campaigns :
- Design and execute email marketing campaigns to nurture leads.
- Use CRM tools to manage and analyze customer interactions.
7) Collaboration & Coordination :
- Work with cross-functional teams, including sales, design, and IT, to ensure cohesive marketing efforts.
- Stay updated on emerging digital tools and industry trends.
