Type : Full time

Role : Content Writer

About the job :

We are looking for a Content Writer to join our Media and Marketing department. Your primary role will be to enrich our websites with engaging blog posts, guides, and actionable marketing copy.

Key Responsibilities :

- Develop and execute comprehensive content marketing strategies that support brand awareness, lead generation, and customer engagement objectives.

- Create high-quality, engaging, and relevant content such as blog posts, whitepapers, case studies, e books, infographics, videos, and more.

- Lead the creation of thought leadership content that establishes Squad Stack as an industry authority and provides valuable insights to our audience.

. Collaborate with internal stakeholders, including product managers, sales teams, and subject matter experts, to gather information and insights for content creation.

- Conduct thorough research to ensure accuracy and relevance of content, and to stay informed about industry trends and best practices.

- Optimize content for SEO to drive organic traffic and improve search engine rankings.

- Monitor and analyse content performance metrics to measure the effectiveness of content marketing efforts and make data-driven improvements.

- Stay up to date with the latest content marketing trends, tools, and technologies, and apply innovative strategies to improve content reach and engagement.

Requirements

. Bachelor's degree in marketing, Communications, Journalism, or a related field.

- 3+ years of proven experience in content marketing, with a strong portfolio showcasing a range of content types and styles.

- Previous experience in the technology industry or B2B marketing is a plus.

- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and grammar.

- Strong understanding of SEO principles and best practices to optimize content for search engines. Proficiency in using content management systems (CMS) and marketing automation tools.

- Experience with data analysis and using analytics tools to measure content performance.

- Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

- Excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.

- Creative thinker with a passion for storytelling and a knack for turning complex topics into engaging narratives.

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