The right to see is the right for every person to be able work and lead a productive life irrespective of his age, gender, sex, geographic location or economic strata. At ERC Eye Care our mission is to provide accessible, affordable, inclusive "on demand" eye care with quality of products and services exceeding expectations.

Location: Jorhat, Assam

Designation: Head Marketing & Sales

Deliverables:

Brand Management:

- Create ERC customer value proposition & position it appropriately in its operative & future market segments

- Create brand identity for ERC Eye Care services.

- Create the marketing strategy for the company and execute the same.

- Create campaigns to enable the sales team.

Create & Execute Business Development Strategy

- Create a strategic annual business development plan all stakeholders

- Create enablers & tools for executing business development plan

- Ensure meeting/ exceeding monthly & annual footfall & sales targets

- Ensure hospital wise profitability

- Create a mechanism of continual market feedback for appropriate course correction

- Ensure footprint expansion to all major cities in Assam

Process Management

- Collaborate to create a sales process best suited for the company.

- Create a continuous process for footfall generation at the hospitals.

- Create the marketing model for footfall generation at the camps.

- Co-create interventions for improving the efficiency of sales conversations.

Candidate Specifications:

Education Qualification

- MBA from category B business school anywhere in India

Experience Profile

- Eight to ten years of post management qualification experience

- Experience of working in healthcare is preferable

- Startup experience shall be added advantage

Desired Qualities

- Excellence in market & customer understanding

- Excellence in innovative product development

- Excellence in presentation and commutation

- Having high energy and willing to create an impact

- Commitment and capability to work in demanding startup business environment

- Integrity and ownership for business and customer satisfaction

Most Important

- We welcome people who are willing to experiment, failed & have learnt from it

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