Enterslice Fintech - Associate - App Store Optimization (2-3 yrs)
Responsibilities :
1) Find the right app store keywords (App Store Keyword Ideas, App Store Keyword Ideas, Put the app store keywords in the right places).
2) Organic download and revenue traction in various regions on the iOS app store and Google play store.
3) Write specs for optimized descriptions, titles and keywords string.
4) Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and prove their effectiveness.
5) Optimizing the App & play store page.
6) Convert visitors to users by app attribution tracking.
7) Reviews & Rating mining for indexing
8) App Localization
9) Daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores.
10) Good understanding of any of the tools - Mobile Action, Sensor Tower etc.
Requirements :
1. Must have minimum 6 months to 1-year experience in APP Store Optimization.
2. Excellent understanding of all things ASO and willingness to go beyond.
3. Comfortable using ASO platforms like App tweak and Mobile Action.
4. Excellent verbal and written communication skills.
5. Strong analytical and project management skills.
6. Knowledge of online marketing and good understanding of major App channels.
7. Practical knowledge of getting organic (non-paid) installs.
8. Practical knowledge of leveraging Organic mechanisms of driving app installs via third party app,, remarketing etc.
9. Positive attitude, detail and customer oriented with good multitasking and organizational ability.
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