Purpose of the Role:

Marketing Communication team member supporting the South Asia region ( India, SriLanka, Bangladesh, Nepal )

Key Outputs:

- Support in overall Brand building activity of the company both internal and external.

- Work with graphic designers to conceptualize the layout for all the marketing communication & promotional material in line with the global corporate identity guidelines of the company such as Brochures, flyers, advertising material, Banners, Roll-Ups, Posters etc.,

- Responsible for overall Planning & managing of Exhibition participation, starting from stall booking, stall design, exhibition machine display, co-coordinating with external vendors, sales leads update in CRM.

- Work closely with various internal stakeholders across departments and with product managers to create powerpoint presentations, product photo shoot & customer plant professional product & video shoot.

- Effective utilization of Marketing & Communications budget and ensure programme milestones related to marketing & communications are achieved on time and within budget.

- Digital Marketing - designing mailers, mailing to select target audience from CRM database, following upon the leads to convert into potential business.

Priorities of the role:

- Holistic Business understanding

- Quick grasping power and ability to perform in short span of time

- Effective communication and presentation skills

External Relationships :

- Advertising agency

- Event management team

- Printers

Qualifications Preferred :

- Engineering graduate, preferably with MBA Marketing

Skills and Knowledge :

- Marketing management

- Market research and analysis

- Engineering background to have basic understanding of technology for all Business units

- B2B and B2C level Marcom activity planning

Required Education

B.E/B.Tech - Mechanical/Industrial Production

Experience

3 - 6 years of experience in handling Marketing function

Exposure/participated in market research activities

Handing of advertising and sales promotional activities in an Industrial environment

Behavioural Competencies/Attributes:

Working with team

High Energy levels

Taking initiatives

Quick decision making

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