(A) Job Requirements:

A self-driven individual who can think out of the box.

A minimum of full time bachelor's degree in marketing, commerce, computer science or related discipline from a recognized university with minimum of 60% marks or equivalent scale

Minimum of one (1) year of full-time experience in online marketing, sales, digital marketing or related discipline; experience in an IT company, marketing company will be an added advantage.

Advanced knowledge of SMM, SEO, ASO/APO for Apps, SEM, MS Office, Google Adwords and Google Analytics is a must.

Knowledge of PHP, HTML CSS, Java Script or DOT NET language will be an added advantage.

Basic knowledge of Photoshop, Corel, editing software's and Canva.

Experience and knowledge of creating marketing plans, branding strategies, competitor analysis, SWOT Analysis, social media posts and contents.

Knowledge of methods involved in showcasing, promoting, advertising and selling products and services.

Fair idea about on-going research and development in the field of online marketing and social media management.

A creative passionate, well-organised, go getter, polite, self-motivated, hardworking and result focused character

Professional Knowledge of English and Hindi language

Job Roles and Responsibilities:

Should be a team player, who can collaborate with other players and work towards a common goal.

Plan and execute all web, SEO, SEM, SMM, ASO/APO, Google Ad words, email, SMS, social media and display advertising, promotions and marketing campaigns

Design, build, and maintain the company's social media presence through periodic posts on Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, You Tube, Playstore and other social media platforms.

Create contents for corporate blogs, monthly newsletters, seasonal greetings, social media posts and corporate marketing and advertising materials.

Respond to social media posts and comments from various users and resolve their doubts and problems

Design, develop and send periodic emails, SMS and notifications to customers for keeping them engaged and connected

Conceptualize, design and develop YouTube videos, YouTube marketing strategies to engage the right audience and get more traction on the company's website and mobile applications

Planning, developing and implementing effective marketing communication campaigns

Creating Social Media marketing strategies to create a brand name and raise awareness.

Coordinate, supervise and work closely with creative, development & media planning

Measure and report performance of all digital marketing campaigns, and assess against set goals, ROI and KPIs.

Undertake periodic market surveys to understand the customers interest, take customer feedback and check the marketability of the products and services

Interact with customers to obtain feedback and review on the products and services

Understand online analytics reports, customer needs, requirements and brainstorm new and creative growth strategies

Evaluating competitors Digital Marketing strategies and creating plans to overtake them

Evaluate emerging online marketing technologies, provide thought leadership and perspective for adoption where appropriate

Manage public relations, online reputation and social image of the company effectively.

Suggest digital strategies that complement the company's sales and marketing efforts.

Assist the technical team for UI/UX designs, website upgrade and suggest new creative ideas and methods

To attend daily, weekly, monthly internal meeting with the senior management

(C) About the Company:

Energizer Information Technologies is a young and one of the fastest growing IT and ITeS companies of Chhattisgarh. The company is certified by the International Standards Organization and is engaged in research and development of various software and mobile applications relating to the field of logistics, transportation, online marketplace, e-commerce and various other sectors. The company is recognized by the Govt. of Chhattisgarh & ChiPS under the Start-up Chhattisgarh initiative.

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