Encasa Homes - Manager - Paid Media (1-5 yrs)
We are looking for someone to handle the social media ad accounts for two of our brands - both are brands that target parents (children's ages 0-5). These are brands with established social media accounts and product lines.
What you will do:
- You will be in charge of the social media ad accounts for two of our brands - specifically Facebook and Instagram ads.
- You will strategize and implement campaigns to target the entire funnel of customers - from prospecting new customers to retargeting previous visitors.
- You will regularly update ad assets to ensure that ads are fresh and performing.
- You will extensively test all aspects of the ads, including images, copy, audience (broad, interest-based, lookalike, etc).
- You will send detailed weekly reports on the types of campaigns that are spending and their performance (or setup a dashboard in Google Sheets).
- Periodically, you will setup promotional campaigns for new product launches or specific offers.
- Your overall goal is to maintain a strong ROAS. The brands that you will be working for have had a strong ROAS of 10-20 over the past year. We are looking to scale up the spends at this point of time from approx INR 30k/month.
Who you are :
- An expert in Facebook and Instagram advertisement.
- Have managed other brands with the specific purpose to drive sales through Shopify websites using Instagram Ads. Have managed spends of at least INR 100k/brand/month with an ROAS of 10.
- Have a deep understanding of managing the entire funnel of customers, and experience with running all sorts of campaigns.
- Any experience with Email Marketing or Google Ads is a bonus, but not the primary goal right now.
- Experience with Canva for creating assets like video or story ads is beneficial.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
