Encasa Homes - Manager - eCommerce Marketing (4-6 yrs)
Encasa Homes is a digital-first home furnishings brand with an international presence in over 10 countries. We have a focus on marketplaces like Amazon, and are looking for seasoned marketing professional to lead our growing Marketing Team.
Job Description
We are looking for someone with deep expertise in selling on Amazon and the broader ecommerce landscape.
You will :
- Lead our marketing team of over 7 members who are focused on rapidly growing our online sales on channels including Amazon US, UK, EU, India, Walmart and Wayfair - through Organic optimizations and Paid PPC Marketing
- Direct the marketing team in a data-first manner by using and building advanced tools and dashboards to help the marketing team prioritize their work
- Regularly hold one-one meetings with the entire team
- Look at the full-funnel of customer acquisition - drive discovery through keyword optimization and paid PPC ads, and lead to conversions through great product messaging and competitor positioning
- Use various promotional tools such as sponsored ads, coupons, discounts, etc to boost sales
- Use off-marketplace tools such as software (Helium 10, Keepa, etc), email lists, landing pages to attract repeat customers
- Continuously learn about new marketing methods to be at the forefront
- Oversee the cataloging and graphic design teams
Who you are
- 4+ yrs of ecommerce experience, specifically on the Amazon marketplace
- Very strong understanding of PPC ads on Amazon (having handled large budgets of Rs 10+ lakhs/month)
- Ability to dig through data, draw conclusions and make recommendations
- Very strong in Excel / Google Sheets - you need to be data-driven
- Self-motivated person who can prioritize your own work
Why you should join
This is a great opportunity for driven candidates to join a fast growing team. You will be leading the marketing of a brand that is growing towards becoming a household name.
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