Director at Encasa Homes
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Encasa Homes - Executive - Marketing - eCommerce Vertical (1-4 yrs)
About us:
Encasa is a digital-first home furnishings brand with distribution across the world (currently US, UK, Canada, France, Germany, Italy, Spain, Mexico and our home, India).We started off as an Amazon-first brand and are now expanding to an omni-channel presence. We manufacture our own high-quality products in factories based in Maharashtra and Tamil Nadu.
About you :
We are looking for a someone who is interested in Ecommerce Marketing. The role will have the broad scope of improving visibility and conversion of online sales across Indian and International marketplaces.
Roles & Responsibilities :
- Manage multiple product lines across one or more geographies.
- Look at the full-funnel of customer acquisition - drive discovery through keyword optimization and paid PPC ads, and lead to conversions through great product messaging and competitor positioning.
- Understand metrics of online sales such as impressions, click-thru rates, conversions, ACOS, etc.
- Use various promotional tools such as sponsored ads, coupons, discounts, etc to boost sales.
- Use internal tools for daily, weekly, monthly reporting of all your product lines.
- Use off-marketplace tools such as email lists, landing pages to attract repeat customers.
- Continuously learn about new marketing methods to be at the forefront.
Required Skills:
- 1+ yrs of ecommerce experience, specifically on the Amazon marketplace.
- Strong understanding of PPC ads on Amazon.
- Ability to dig through data, draw conclusions and make recommendations.
- Very strong in Excel / Google Sheets.
- Self-motivated person who can prioritize your own work.
Why you should join :
- This is a great opportunity for driven candidates to join and learn a lot quickly. You will learn the full-funnel framework that we follow for launching products and marketing them to make them successful, and will be expected to execute that on future launches.
- Our data-driven focus will allow you to understand how to use data to make marketing decisions. Within the first 6 months, you will reach an expert level of marketing on Amazon.
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