Human Resource Executive at Emproto Technologies
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Emproto Technologies - Performance Marketer (5-6 yrs)
Responsibilities :
- 5 years of experience with with proven learning agility
- Be responsible for the vision, strategy, and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates, etc.
- Forecast monthly, quarterly, annual acquisition numbers and costs.
- Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting
- Use data to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas
- Partner with the creative team to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Lead, mentor, and build the performance marketing team
Desired Skill Set :
- Partner with the creative team to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Lead, mentor, and build the performance marketing team
- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies
- Ability to lead a team and work with diverse, matrixed stakeholders
- Creating budget for specific campaigns and monitoring campaign performance
- Creating various landing pages and optimizing for conversion
- Analyzing the campaign performance and providing in-depth insights
- Assist in the funnel optimization using various marketing tools
- Identify new digital marketing trends and ensure that the brand is in forefront of the fintech space
- Grow your skills, and learn by working closely with all departments to plan and execute exciting and engaging campaigns
- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc.) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation.
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