Emeritus partners with top-tier universities across the United States, Europe, Latin America, India and China to bring world-class business and professional education to a global audience. Emeritus has partnered with more than 30 universities to dateincluding MIT, Columbia, Harvard, Cambridge, INSEAD, Wharton, UC Berkeley, INCAE, IIT, IIM, NUS and HKUST, launching more than 100 courses and serving students from more than 80 countries. Many courses are offered and facilitated in multiple languages, includingEnglish,Spanish, Portuguese,and Mandarin. With offices in six countries, 1,000+ employees and more than 100,000 student enrollments over the last 12 months, Emeritus is a global leader in the $280 billion global professional education market.

- In 2020, Emeritus secured a $113 million Series D round with participation from Leeds Illuminate, Prosus Ventures, Sequoia India, and Chan Zuckerberg Initiative.

- We are looking for an experienced, hands-on Creative Strategist to coach a creative team that conceptualizes direct response advertising to inspire senior executives to consider our blended (Online + In-Person) programs.

Responsibilities :

- Conceptualize high quality, persuasive ads to improve lead generation campaigns

- Analyze product-market fit and translate how creative concepts can speak to relevant audiences

- Distill competitive creative into distinct features and develop program-specific creative strategies

- Guide the team to efficiently develop creative assets from concept through approval,ensuring adherence to our partner universities- brand guidelines

- Collaborate with the performance marketing, business and content teams to develop hypotheses, monitor performance and iterate on timely ad refreshes

- Improve efficiency across the creative pipeline by reducing turnaround time while maintaining quality guidelines across multiple campaigns

- Coordinate diligently with the team over productivity and project management tools

- Debrief the larger team on the latest direct response trends and developments in in the industry

- Recruit and coach full-time and freelance talent to support the growing needs of the business

Requirements :

- Bachelor's degree in marketing, communications or a related field

- 8+ years of digital advertising experience, with 4+years of experience working on a high growth brand/ business

- Portfolio showcasing creative effectiveness in direct response campaigns

- Strong understanding of the creative performance differences between digital platforms

- Well-versed with the core concepts and variables that drive direct response advertising

- Familiarity with the use of industry-leading tools to research competitor creatives

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press :

- https://www.insidehighered.com/blogs/learning-innovation/why-chan-zuckerberg-backed-113-million-investment-eruditus-big-deal

- https://techcrunch.com/2020/08/31/chan-zuckerberg-initiative-backs-indian-education-startup-eruditus-in-113-million-fundraise/

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.