What you will do at Emeritus :

- Develop exceptional concepts for performance marketing ads

- Develop exceptional concepts for organic campaigns for the same programs

- Find yourself on the road to self-growth - you can choose to work with data for creativity!

- Liaise with the performance team

- Conduct research on courses and the topics covered in them before attempting performance campaigns that effectively address marketing goals and challenges across the globe

- Debrief the team lead on the latest developments in the EdTech category, periodic competition analysis (10 points for topicality)

- Collaborate with the Design Managers to conceptualize and develop performance ads

- Take ownership; ensure completion as per documented timelines, and obtain approvals for deliverables

- Coordinate diligently with the reporting manager and other team members over Microsoft Outlook, Microsoft Teams, and Wrike

- Dig the internet for campaigns in the education sector and share them with the team

- Participate in brainstorming sessions with the creative and performance marketing teams

What you will not do at Emeritus :

- Worry about right or wrong because everything here begins with a hypothesis

- Work on the weekends. We discourage team members from dedicating their me-time to professional commitments (unless necessary).

- Discriminate racially. We all log in from several countries, every day to fulfil a common goal - using technology and curriculum innovation, enable working professionals who cannot enroll in full-time courses to access a top-tier, affordable education that will give them the skills needed to be the business leaders of tomorrow.

- Slack. We inherently trust the people we collaborate with.

Qualifications :

- Skilled copywriting

- Good eye for copy and visuals

- Proven ability to develop creative ads + an eye for details in a creative brief

- A proven track record of delivering concept-driven campaigns

- Experience in creating marketing/advertising campaigns, from developing an approach based on insights to overseeing its execution and deployment

- Highly adaptive

- Strong creative values with an understanding of business objectives

- Prior experience in interpreting data/data-oriented and hungry for data-led creative processes is a plus if not a must

Skillset :

- Copywriting

- Research Skills - Conduct competition analysis

- Campaign Thinking - Should have the ability to take our programs to various touchpoints

- Methodical - Must have the ability to look for the right reference in the right place, and thereby maintain a repository for the creative team

- Analytical - Should be able to analyse performance of ads with help from reporting manager

Non-negotiable skills : social media copywriting, campaign thinking, concept-driven

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