Talent Acquisition Specialist at Embassy Group
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Embassy Group - Assistant Manager/Manager - Hospitality Marketing (3-10 yrs)
Hiring a Marketing SPOC/Manager with experience in Hotel/Restaurant /Lounge industry.
Responsibilities :
- Develop Brand Strategies for all Brands in Region
- Develop & execute monthly Brand Budgets and allocations
- Ensure budget tracking and monitoring
- Drive Brand Culture
- Develop and Ideate Regional Brand Campaigns and LTOs
- Work with Design Teams & seek creative approvals
- Work with Digital Marketing Team to develop digital strategies for the brands
- Drive PR Strategies for the brands, and see to execution.
- Leverage Partnerships with relevant brands at local level.
- Leverage relationships with influencers to support brand marketing objectives.
- Ensure proper End of Month Marketing Reports are maintained with costs Budgeted Vs Actuals.
- Ensure updated communication on all portals like Vizergy, Zomato, Swiggy, Google My Business.
- Drive Local Community Engagement Initiatives.
- Handling marketing Existing and New Stores in the region.
- Traditional media advertisement plans for each city allocated against each goal.
Digital :
- Work on digital brand calendars with digital team
- Drive brand related content generation & help shoot at caf level to support digital team
- Ensure seamless updates with local teams
- Ensure execution of promotional WhatsApp messages by regional teams, max twice a week, in sync with marketing and outlet.
Reports :
- Monthly marketing plan for each caf to be prepared & discussed with Dept head by 20th of each month for approvals.
- Consolidated brand marketing reports to be shared every end of month.
- Campaign analysis to be kept ready at all times post completion. Caf level social media performance of all campaigns also to be part of EOM (end of month) report.
