1. Media planning and action plans preparation for campaign launch for assigned Brands to ensure its alignment with the marketing and media objectives.

2. Using market research information, such as demographics, media usage, ratings and the type of content in a given vehicle to conclude and select the best possible venue or medium for advertising campaign.

3. Interfacing within advertising agencies or media planning/buying agencies, with the aim of maximizing the impact of advertisement campaigns through a range of media platforms.

4. Maximizing awareness of the company's products using multiple media channels (press, TV, radio, social media) to support immediate and long-term business goals in a creative and cost effective manner.

Media Strategy & Planning

- Evaluates the most effective approach to be taken to arrive at the best media strategy for the assigned brand for the year based on the campaign objective in consultation with HOD.

- Discusses the brand brief received with the brand team to understand the specific requirements for the brand.

- Analyzes different innovative ideas, which could be used for executing the media strategy in consultation with reporting senior/HOD and builds the way forward for the brand based on objectives, insights, trends, budgets, competitive scenario etc.

- Conducts detailed market analysis based on the brand research and sales data to decide on the media mix to be done marketwise based on the media reach and incremental reach.

- Optimizes the plan for television, print medium, radio by selecting the channels/ publications/ stations based on the trends and potential customer reach.

- Decides on the cinema plan and also finalizes the Digital plan with the help of the digital team.

- Interacts regularly with the media associates for innovations and other possible new ideas and recommendations for a brand and tracks latest media trends and happenings to ensure all competitor activities are adequately tracked.

- Arrives at the WOA, campaign and weekly gross rating point (GRP) level and the effective frequency levels and shares relevant data points with Brand team for further decision making

Campaign Management

- Finalizes the strategy and decides on the media plan post discussion with the HOD and discusses the same with Brand team for their views and puts forward suggested corrections or changes.

- Plans with HOD on brand wise/ Channel wise inventory allocation based on availability as per the media strategy.

- Checks the sponsorship status and divides among brands and shares the final plan with the media agencies.

- Approves the schedule for Print, Radio and Cinema and shares the same with the media agency and Vendors as applicable in each case.

- Raises the purchase orders and shares it with the media agencies and other vendors as required.

- Ensures all the property creative are approved by the brand team before sharing it with the media agency.

- Monitors the execution of all media campaigns across various mediums in terms of implementation and recommends any course correction in the process.

- Analyses and shares periodic MIS with the brand team in terms of campaign performance at GRP (Gross Rating Point) and spot level.

- Prepares and makes campaign performance presentation to the Brand Directors and HOD post completion of the campaign for further analysis and decision-making.

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