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24/09 Saonlee
HR Manager at Emami Group

Views:2855 Applications:521 Rec. Actions:Recruiter Actions:2

Emami Group - Brand Executive - International Marketing Division (2-6 yrs)

Kolkata Job Code: 48430

Assists in developing brand strategies.

- Develops the brand value proposition, assists in branding positioning, and assists in developing the advertising concept, pricing, packaging, and promotion.

- Evaluates all media performance with media providers

- Works with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand.

-Executes ATL & BTL plans to deliver the required value proposition.

- Coordinates with R&D for product conceptualisation, positioning, new product development etc.

- Executes all brand extension plans in coordination with the brand team.

- Analyses retail store audit reports as per requirement of Brand Team.

- Obtains market intelligence data and feedback and analyses them to track performance and perception of the brand in comparison with its competitors

- Updates and maintains Brand and Competitors Guard Book and tracks all Commercials and advertisements.

- Obtains feedback on products under development on parameters such as quality, perfume, packaging etc.

- Collates data on consumer feedback as required by the Brand Team and analyses them.

- Maintains and updates vendor database of suppliers for BTL materials

- Co ordinates sales promotional drives across various levels of trade & consumer franchise.

- Analyses competitor information from markets and other sources.

-Analyses periodically pricing strategy of each product vis--vis its competitors.

- Co ordinates with operations for procurement, production planning and dispatch.

- Co ordinates with production and QC regarding the customers- complaints and competitors product analysis.

- Negotiates with printers and other BTL suppliers.

DESIRED FUNCTIONAL SKILLS

- Media relations

- Marketing Strategy

- Branding

- Sales

- Advertising / Promotions

DESIRED BEHAVIOURAL SKILLS :

- Planning & organizing

- Communication

- Leadership

- Creativity

- Analytical ability

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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