Senior Manager at Board Infinity
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Email Marketing Role (1-2 yrs)
About Company :
- Started in the year 2017, Board Infinity is a career exploration platform that solves career problems and creates job-ready talent for employers with the help of industry professionals. The platform has been able to provide career direction to alumni and students from 600+ universities and colleges in India. Based in Mumbai, Board Infinity boasts more than 1400+ leading industry experts on the platform, a strength of 100 employees and works with more than 400 companies in India. These leading experts are alumni of IIT & IIMs and are working in companies like P&G, HUL, Amazon, Accenture Strategy, StanC, Lupin, Aditya Birla, PwC, Flipkart.
- We work on the following business models - Job Oriented Programs, Skill-based Learning, and Career Coaching. With these programs, Board infinity aims to build a skilling & employability ecosystem.
- The brand philosophy aims to address the employability issues. It tremendously helps students & learners struggling with their entry into the job market and working professionals facing tough situations during layoffs, pay cuts, etc.
Partnerships :
Today, Board Infinity is helping the company with its talent requirements in the entry-level space. In this, it has partnered with more than 400 companies across India including Accenture, Sony Liv, Zee Eseel, OLX, Acko Insurance, Bridge I2I, Transorg Analytics, Credence Analytics, Mobikwik, and more.
Besides, it has partnered in the last 3 years with institutes like XLRI Jamshedpur, IIM Sirmaur, IIM Jammu, IIM Sambalpur, IIM Kashipur, NMIMS, SDA Bocconi, Shiv Nadar University, Lovely Professional University, Army Institute of Management thus providing the benefit of industry experts to coach, mentor and impart skills for the students. They have students and alumni from over 600 colleges in India currently on the platform.
Performance Y-o-Y :
- Since its inception, the company has grown from strength to strength. The company clocked revenue growth of 400% in FY 2020 over FY 2019 and targeting 250% growth in FY2021 over FY2020. Overall, the company has shown tremendous growth of 700% in FY 2019 over FY 2018.
- Board Infinity has been able to place students and learners in various companies such as Accenture, Sony, OLX, eClerx, Andromeda, Toppr, etc. In FY 2018 and FY 2019 they have secured 80%+ placement rates across various batches as well. Board Infinity works with customers across 200+ cities and towns and has witnessed an increase of learners from tier 2 & 3 cities such as Madurai, Nagpur, Jalandhar, Calicut, Belgaum, Raipur, Udaipur, Ranchi, and Kanpur.
What you will do :
- Working on WebEngage
- Strategizing for Improving Direct Marketing Channels with Impactful Retention Strategies.
- Sending out Push Notifications, Emails, SMS, etc.
- Excel Reporting and doing basic MIS reporting.
What you should have :
- Should have worked on Retention, Engagement & Marketing Automation tools (Customer Lifecycle Tools) like WebEngage, Clevertap, Mixpanel, Adobe Campaign Manager, Exact Target, and other similar ones.
- Should be able to Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.
- Should have prior experience of using Channels like Push Notifications, Emails, SMS, etc. with a thoughtful Segmentation process.
- Must have good designing skills of email template
What you get :
- Be Part of a high growth startup (100X growth in next 5 years)
- A high growth career and a very steep learning curve
- Good Compensation and stock options
- Tons of relationship and network
- Being a part of the growing world-class organisation
- A swanky informal workspace in the heart of Noida which defines our open and vibrant work culture
- Get complete ownership of the product and chance to conceptualise and implement your solution
Employment Type : Full-Time
Location : Noida
Work Experience : 6months to 2years
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