ROLE SUMMARY :

We are looking for a Creative Copywriter with experience in Direct Response Copywriting and writing scripts for Email Funnel, Social Media Ads, Videos & Posts.

Key Duties & Responsibilities :

- Conduct customer and industry research so you can develop a rich understanding of the motivations and fears of our audience, allowing you to craft compelling copy that converts

- Develop a deep understanding of our products and services and how they benefit our customers

- Research the competition and compare. Understand the benefits of using our products over competitors and continuously share feedback and ideas with the marketing and product teams about what improvements can be made to the product that can in turn have a big impact on conversions.

- Lead the development of the core messaging for every new product launch and marketing campaign by writing persuasive and audience-focused copy.

- Write copy for every step in our funnels

- Work together with our marketing team members to optimize the conversion in every step of our funnels.

- Help refine existing funnels and marketing content to improve conversion and improve alignment to the core messaging.

- Develop systems to help the team keep our messaging and brand voice consistent across all customer communications.

Required Skills and Qualifications : 

- You measure your copy's success by CTR, conversion rate, and ROAS

- You have at least 2 years of experience with direct response copywriting.

- You think like a marketer and know how to craft copy that sells to the particular audience you are targeting.

- You have the ability to write persuasive direct response copy that cut through the clutter.

- You have the ability to grab your reader's eyeballs, focus them on your headline, lead them to your first sentence, and keep them hanging on your every word to the very end.

- Your copywriting portfolio can demonstrate that you have the skills you need to capture the interest an audience and push them towards taking action

- You have experience working with marketing teams to create and publish a campaign for a new product launch while developing the core messaging and the copy necessary for the launch.

- You have great editing skills and are open to feedback.

- You are skilled in crafting tailored messaging for various audiences and segments.

- You have previously worked in an industry related to ours (coaching, eLearning, Training, Marketing) or have the ability to quickly research and develop a deep understanding of an particular audience or industry including ads, landing and sales pages, video sales letters (aka VSL), marketing video scripts, and marketing emails.

Experience - 4 to 6 Yrs

Salary: Salary no bar for the right candidate

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.