Key Responsibilities:

- Content Creation: Write clear, engaging, and culturally relevant scripts for video, social media, and advertisements that appeal to the diverse, young, and aspirational audiences in Tier-2 and Tier-3 cities.

- Brand Messaging: Collaborate with the marketing, product and design teams to ensure that the tone, language, and style align with brand voice and the target audience's expectations.

- Research & Insights: Stay up-to-date on trends, preferences, and behaviors of Tier-2 and Tier-3 - Indian consumers, tailoring content to their interests, values, and cultural references.

- Localization: Adapt global or national brand messaging to ensure it resonates locally, including integrating regional dialects, humor, and references where appropriate.

- Quality Assurance: Ensure all content is free of grammatical errors and meets high creative and editorial standards.

Key Requirements:

- Experience: 3-5 years of experience in scriptwriting, copywriting, or a similar creative role, preferably with a focus on the Indian market and Tier-2/Tier-3 demographics.

- Language Skills: Proficiency in English + Hindi and at least one regional language (Tamil, Telugu, Bengali) is a strong plus.

- Creative Writing: Strong storytelling abilities with a knack for writing concise, engaging scripts and ad copy across different mediums.

- Versatility: Ability to adapt your writing style to suit various product and marketing needs.

- Collaboration Skills: Ability to work effectively with designers, marketers, and other content creators to develop integrated campaigns.

- Attention to Detail: Strong editing and proofreading skills to ensure error-free, high-quality content.

Why Work With Us?

- Creative Freedom: We offer an environment that encourages innovation and creativity.

- Impactful Work: Your content will directly influence how brands connect with millions of consumers across India.

- Growth Opportunities: As we grow, you'll have the chance to grow with us, taking on more responsibility and exploring new avenues of creative expression.

- Inclusive Culture: Work with a diverse team that values different perspectives and encourages collaboration.