Overview:

Founded in 2010, Ekya Schools is a chain of progressive K-12 schools in Bangalore, India offering Kindergarten & Montessori and Grades 1-12 affiliated to CBSE, ICSE and Cambridge IGCSE. With our in-house curriculum, students experience a rich learning journey designed to challenge, engage and excite.

Drawing on the legacy of the CMR Group of Institutions and the innovative, immersive methods of school systems around the world, the Ekya Schools were instituted with one aim - to teach children not just what to learn, but how to learn. Here, knowing how to learn is a skill in itself, and the key to creating lifelong learners with the means to adapt and thrive in a constantly changing world.

Role Purpose:

The role will involve working very closely with the Marketing Communications and Admission teams and will broadly will require the person to:

- Write, edit and optimize content for website, social media, newsletters, blogs, marketing collaterals, etc.

- Execute and monitor marketing and communications strategies covering Websites, SEM, SEO, Social Media,, advertising, PR and events to build brand awareness and drive business growth;

- Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, YouTube, Quora, Insta, news, AdWords, events and roundtables, email etc.)

Roles and Responsibilities:

Newsletters

- Start creating monthly newsletters across all campuses and emailing all stakeholders; Will involve identifying content in coordination with campuses, designing these newsletters in the most suitable email format and sending it across different target groups.

- Newsletter includes:

Parent newsletters with updates from campuses - Ekya, CMRNPS and CMR National PU Colleges as a whole. Current teachers - Internal newsletter which highlights good work by teachers, best academic practises, latest global Research.

Blogs

- Creating a strong culture of writing and publishing among students, working closely with respective campus editorial committees

- Identifying content marketing strategies and getting guest bloggers to write

- Publishing 'featured content' on our blogs once every fortnight

Social posts & Collaterals

- Constantly maintaining relevant activity across all our social media presence

(facebook/twitter/instagram/linkedin/YouTube/Quora)

- Net result - Improving engagement from current levels by at least 30% in the next 6-8 months making our social pages one that parents should love to visit often

- Promote and feature internal events, build up for annual day/ sports/ open days

- Creation of invites, brochures, and other marketing collaterals

- Help students create club websites, in terms of design

Website and online content

- Updating website content to reflect updates across different campuses

- Re-looking at website content periodically and aligning it to optimize search engine results - Net result - improving search ranking month-on-month

- Identifying other online platforms to update our content such as Wikipedia, bangaloreschools.com etc.

Reviews

- Identifying ways and means to improve ratings and reviews of all campuses across different parent portals and platforms (facebook/google/parentree/etc)

- Quickly acknowledging and responding to reviews online and identifying ways to handle situations that requires the attention of leadership (bad reviews/complaints etc)

Videos

- Generating video repository of various academic and co-curricular happening across campuses and updating our YouTube/other online video channels

- Producing at least 3-4 high quality video films from across campuses for branding purposes

In addition, a key component of the role will be to provide a weekly dashboard on aspects mentioned above. Other responsibilities may be included as required. Work will require travel to other campuses.

Qualifications

- Must possess experience writing copy or within the service industry such as Healthcare, Education etc, may be beneficial or required.

Required Core Competencies include:

- Excellent verbal and written communication skills

- Excellent grasp of English language

- Creative and innovative thinker and planner

- Confident in producing work across multiple platforms

- Able to align multiple brand strategies and ideas

- Able to multitask, prioritize, and manage time efficiently

- Self-motivated and self-directed

- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google suite.

- Able to work in a fast-paced environment

- Extensive knowledge of the company, brand, and product preferred

Professional Background:

- Bachelor's Degree in Bachelor's degree in creative writing, journalism, English,or other related major. Master's degree preferred. International experience will be an added advantage.

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