We are Hiring for #ContentWriter.

Experience : 2+ Yrs

Location : Bangalore (WFO)

Notice Period: 15 Days/ Immediate

Key Responsibilities:

Content Creation:

- Write high-quality, SEO-optimized content for various digital channels, including websites, blogs, social media platforms, email newsletters, product pages, and landing pages.

- Create content for digital advertising campaigns (PPC, social ads, etc.), including ad copy, banners, and video scripts.

SEO & Content Strategy:

- Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic search rankings.

- Collaborate with the SEO team to integrate content strategies with broader digital marketing initiatives, ensuring content aligns with both SEO goals and audience needs.

Email Marketing & Lead Nurturing:

- Write persuasive email copy for newsletters, promotional emails, and drip campaigns that nurture leads and drive conversions.

- Segment email lists based on customer demographics and behavior to deliver personalized, relevant content.

Collaboration & Coordination:

- Work closely with digital marketing specialists, graphic designers, and social media managers to create cohesive marketing campaigns.

- Ensure all content adheres to brand guidelines, voice, and messaging standards.

Content Editing & Proofreading:

- Review and edit content for clarity, grammar, tone, style, and consistency, ensuring all materials are error-free and aligned with the brand's voice.

- Maintain content calendars to ensure timely delivery of materials and avoid any delays in the publishing schedule.

Industry Research:

- Stay up-to-date with the latest trends in digital marketing, content marketing, SEO, and social media.

- Research competitor content and industry developments to ensure the company's content remains relevant, competitive, and innovative.

Experience:

- Previous experience writing for digital marketing, including SEO-optimized content, blog posts, social media, and email campaigns.

Skills & Competencies:

- Strong writing, editing, and proofreading skills with a keen attention to detail.

- Familiarity with SEO principles, keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs), and best practices.

- Understanding of content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp, HubSpot).

- Experience with Google Analytics, social media insights, and content performance tracking.

- Ability to write for a variety of digital mediums and formats while maintaining a consistent voice and tone.

- Creative thinker with the ability to develop new ideas and innovate in digital content marketing.