Immediate Requirement - Customer Lifecycle Management (Sales Funnel, CRM, e-Mail Drip Campaigns) - Min 4 years and above

Apply only if you meet the criteria and please clearly state your salary expectations.

We are currently exploring the opportunity for Email Marketing Manager - e-learning. At a high level, we have the following expectations:

1. Self-starter

2. Positive attitude

3. Go-getter personality

4. Innovative/Creative/Full of ideas

5. Continuously exploring ideas and striving for excellence

Though we came up with the responsibilities we passionately believe in exploring with the candidates and including the candidate's input in the process. For us, it starts with you and you hold the key to our excellence. Please note, the hours of work overlap with the US. Particularly good English Writing and Communication skills are a must.

The Customer Lifecycle Management lead with expertise in implementing CRM and sales funnel (strategy, planning, and implementation), email marketing campaigns, drip campaigns, overseeing all aspects of the campaigns from design - writing - marketing - technical development. The lead will also ensure that all campaigns are aligned with the company's overall strategy, branding, marketing, and sales goals.

Required:

- Expertise in CRM, sales funnel, able to articulate end to end plan based on sales funnel, implement best practices

- Ensure people, process and technology is aligned with sales funnel and CRM

- Advanced skills in Multi-Channel Marketing, Analytics & Demand Generation through inbound & outbound marketing strategies & tools. The candidates should be able to learn & apply the experience to scale our enterprise towards growth

- Manage the entire leads eco-system: Define qualified leads & marketing funnel, develop lead generation strategy, generate leads with inbound & outbound marketing with measuring & testing lead gen programs.

- Run various Multi-channel marketing programs for leads in different stages of the funnel-like Events & Trade Shows, Content Syndication, Email, Paid Social Media & Search Campaigns, Webinars, Remarketing & many more

- Execute strategies centered around accelerating marketing qualified leads into sales pipeline to meet & exceed revenue targets

- Lead & accelerate programs using Automated Drip Email Campaigns (hands-on knowledge with tools is must)

- Lead website optimization and user engagement strategies in website for increasing the conversion rates via SEO

- Please explains the tools you have used over the years for CRM and Campaigns. Mention the tools you are best at (expecting to see tools name, years of experience, and hands-on knowledge - yes or no comments)

Experience in:

- Campaign Strategy

- Develop Contact Strategies

- Create, run, and manage campaigns

- Customer lifecycle management expertise

- Generate and Analyze Data

- Experience of working in the US Market

- Setting up Email Server, Email design, A/B Testing., Email Personalization, developing Email content

- Expertise in Email tools with a strong B2B Automation experience to manage the entire lifecycle of a customer.

- Create Customer Database and identifying good email marketing lists

- Follow the bulk mailing activity through various tools usage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.