HR Executive at Egnoto Technologies
Views:56 Applications:17 Rec. Actions:Recruiter Actions:1
Egnoto Technologies - Manager - Pay Per Click (2-7 yrs)
Responsibilities :
- Developing digital marketing strategies and campaigns to drive traffic and increase conversion.
- Develop, launch, and manage the ongoing paid campaign strategy including but not limited to: Google Ads, Microsoft Ads, Social Media Ads, LinkedIn ads, Google Display, Amazon Ads, Programmatic and retargeting platforms.
- Strategize, execute, and optimize a data-driven Ad Campaigns as required as per the campaigns requirement to achieve goals for an assigned geographic or firmographic defined market segment.
- Own and operate the digital advertising budget to ensure cost efficiencies, return on ad spend (ROAS) and executing to planned deliverables.
- Apply an experimentation mindset to paid marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B split testing across all channels.
- Guide, manage and mentor a team of Paid Campaign Executives.
- Familiarity with various Search, Display and social media platforms and digital channels and hands-on expertise.
- Proficiency with digital marketing tools and platforms such as Google Analytics, Google AdWords, SFDC, SFMC, and Facebook Dashboard.
- Strong understanding of digital marketing principles, including SEM, social media marketing, email marketing, and content marketing.
- Creating and curating content for social media channels, email marketing campaigns, and other online platforms.
- Conducting market research and analyzing data to identify target audiences and trends.
- Managing and optimizing paid advertising campaigns, including Google AdWords and social media advertising.
- Collaborating with other marketing team members, such as designers and copywriters, to ensure brand consistency and messaging across all channels.
- Monitoring and reporting on the performance of digital marketing campaigns and recommending improvements based on analytics data.
- Staying up-to-date with emerging trends and technologies in digital marketing and identifying opportunities for the company to adopt new approaches.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
