Company: Eggfirst Advertising & Design Pvt Ltd (www.eggfirst.com)

Position: Copywriter - Mainline

Reports to: Copy Head

Experience: 1 to 7 years

Job Profile:

- A good understanding of brands/markets in India, current advertising trends, consumer behavior and related sense of the markets to be able to offer solutions (in conjunction with the creative team) to clients.

- Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creative.

- Creative/Out-of-the-Box thinking.

- Discussing the client's core message and target audience.

- Brainstorming visual and copy ideas with team members of the creative team.

- Excellent command over English language. Expert in writing skills, editing and proofreading abilities. Ability to write concise, attention-grabbing and hard-hitting copy that clearly puts the message across.

- Think ideas and work towards implementing the same.

- Work closely with the Art team on the projects.

- Ability to deliver within short-frames and meet the deadlines.

- Developing creative ideas and concepts, writing print ads, e-mailers, outdoor campaigns etc.

- Should have the creative knack to deliver the best possible quality work.

- Team Management: be able to lead some members of the copy team.

Personal Skills

1. Be highly creative and imaginative

2. Have good written and interpersonal skills

3. Works independently and in teams

4. Ability to work under pressure

5. Have an eye for detail

6. Have interest in commerce, popular culture and new advertising trends & techniques.

7. Self-motivated

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