Efficient Bazaar - Manager - Digital Marketing (2-5 yrs)
Efficient Bazaar (EB) is the new way of B2B procurement in the HoReCa (Hotels / Restaurants / Caterers) industry. We are an online procurement solution for the industry based on a simple ideology, "building trust and transparency through technology. Our marketplace delivers efficiency in Price, Quality, Reliability and Standards while creating new trends in the industry's financial settlement modes, cycles and logistics. As a company, we have disrupted the old processes with technology that the simple trader in every mandi understands. We currently serve 1,600+ hotels in 106 cities and towns of India.
Duties and responsibilities :
- Plan and execute all SEO/SEM, lead generation, email marketing, social media and display advertising campaigns.
- Build a database (email and phone contacts) for all potential leads through secondary search using different possible channels
- Handle first level responses from the email campaigns and assign it to the relevant presales or sales team
- Write copy for email marketing campaigns & see end to end execution for mailers. Should have working knowledge for operating tools like Benchmark, Mailchimp, etc.
- Coordinate with external media agency to setup and manage SEO/SEM efforts
- Measure and report performance of all digital marketing campaigns, and assess and optimize against goals (ROI and KPIs).
- Collaborate with internal teams to create landing pages and optimize user experience.
- Take new initiatives to achieve above goals
Requirements :
- Proven working experience in digital marketing, lead generation and lead nurturing
- Excellent verbal and written communication skills
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Knowledge of Google Analytics and excel for performance measurement
- Should be flexible, responsive and can work independently as well as in a team.
If working with us sounds like an opportunity that is fun and you- d like to know a little more about us just drop me a line and we'll call you back!
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