Co - Founder at Edutinker
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EduTinker - Manager - Social Media Marketing (3-7 yrs)
Roles and Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Desired Candidate Profile:
- 3+ years of experience as a Social Media Manager or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Edtech domain experience will be a plus
- Startup experience is a plus
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