EduShine - Specialist - Search Engine Optimization (10-15 yrs)
The institution is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs- whether on campus or cloud-based, in the United States or students home countries that help students thrive and create a new generation of successful, globally minded alumni.
The Search Engine Optimization (SEO) specialist will help drive organic growth and awareness of Institution's partner university brands. The ideal candidate will be an expert in SEO, and work very closely with content production teams, and other digital marketing channels like email, and paid marketing.
- That Institution operates Use latest SEO tools like Ahref, moz, screaming frog, etc to monitor, analyze and optimize traffic, SERP ranking and customer acquisition metrics.
- Create dashboards to monitor performance and guide optimization decisions
- Develop technical and on-site optimization recommendations, implement recommendations.
Assist the Content Responsibilities :
- Build link generation campaigns to increase the search authority of Institution's Partner university microsites.
- Conduct keyword research and on-page targeting across different content pages on microsites.
- Partner with external agencies to implement organic search campaigns on google in local countries Director with the development of content strategies
- Researching and staying current with search engine ranking updates and leveraging this understanding to boost the relevancy of our microsites.
- Monitor and evaluate search results and search performance across the major search channels to improve rankings, and create execution plans for link building.
Requirements :
- International or Global SEO experience is a must
- Best of Breed Link building tactics and strategy.
- Deep understanding and expert level experience in SEO.
- Experience working for a company in a highly competitive industry.
- Strong knowledge of Google's ranking algorithms, google webmaster tools, and core SEO principles.
- Strong knowledge of Google Analytics and measurement of campaigns.
- Good understanding of HTML, CSS, and Javascript for SEO purposes as well as site architecture.
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